huppy
Intro
huppy came to us with a brand that was working against them. Soft typography was making customers mistake them for a children's brand, and a misread smiley face above the "u" was undermining shelf credibility. These weren't just aesthetic problems; they were costing the brand real business opportunities. By sharpening the strategy and refining the brand, we repositioned huppy as a credible, retail-ready brand and shortly after, they landed placement in Whole Foods. Photography: Joni Schrantz
